HP service strategy

The challenge:

HP was looking for a way to merge user experience design practices with their product development practice.

Fjord’s role:

Fjord provided design management and strategic turnaround for the product development team, resulting in a completely new strategy for the team.

Our approach:

After a user-based audit of the service, Fjord ran a number of productive rumbles with HP.

Result:

A completely new direction and strategy for the HP unit.