SFR digital DNA

The challenge:

SFR has a strong track record in developing and launching products and services, but their product-orientated culture has resulted in a fragmented approach to designing user experience.

Fjord’s role:

Define, design and apply SFR’s new product design DNA.

Our approach:

We used our expert review methodology to evaluate the current DNA and the 4D Design Framework to define drives, values, and outcomes that were then applied through a user-centered design process.

Result:

SFR has a new user experience-centered methodology, a 4D framework, and new interactive and visual design guidelines across TV, mobile and web platforms.

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