Fjord Madrid has participated in The App Date Night, an event that got together the very best of mobility and innovation under the beautiful night of Madrid. Not only a bunch of Fjordians were around, but we also had our own space –the #FjordRoom- with a surf rock band playing live!
Today more than ever before, businesses need to focus more on the timing, targeting and treatment of their customers. By adopting a design first mentality within businesses, firms can create millions of personalized, meaningful interactions and transactions that meet customer expectations in the digital world. Glen Hartman, Global Managing Director at Accenture Interactive, shares insights with […]
“In order to enhance an experience you need to spend time observing customers and their devices and frustrations,” said Olof Schybergson, CEO, Fjord. “If I just read research and studied things from the outside instead of seeing people and being with them, I really wouldn’t understand the frustration and pain points of the customer,” he said.
Fjord CEO, Olof Schybergson writes for WIRED about Generation Moth: a whole new generation that is growing up with screens—screens which always hold the promise of interactivity and something more engaging than the rest of the environment that they inhabit.
As we embrace using parts of our unique genetic makeup to get things done more efficiently and intuitively, the interface as we know it will recede into the background. Jesús Gorriti, Fjord’s VP of Design, shares the implications of this technological shift and design considerations for device makers with the Medical Device and Diagnostic Industry.
Driver-less cars may spark fears, but the benefits clearly outweigh the costs explains Mark Curtis, Chief Client Officer at Fjord. Mark talks with Forbes about the changing consumer mentality, overcoming legal implications, and overwhelming promise for the driverless car.
In today’s digital world, ever-changing design aesthetics play a significant role in shaping user perception and, in turn, how one designs. Nour Diab, Interaction Designer at Fjord, explains the delicate balance between maintaining the brand’s unique design language and ensuring consistency across channels in UX Magazine.
"When you think about how these two technologies can combine, you can actually start to imagine materials that are somewhere in between inert and alive. It can grow, it can change its shape, it can change its form." Andy Goodman looks into the future of wearables and fashion.
If you’re looking for an inspiring, creative, smart and fun reading in Spanish, Yorokobu is, definitely, your choice. The magazine’s blog has just published a post on how Fjord has dissected and analyzed 27 wearables to “try and find anthropological sense to this growing wave of devices.”
Even as wearables and connected environments gain popularity, smartphones will play an increasingly important role in people’s lives. Fjord CEO Olof Schybergson explains why the smartphone is not going away anytime soon.
If any trend is having a moment right now, it would be wearable tech. The phrase is more than just a buzzword; from Google Glass to Samsung’s fitness bands, we have seen a proliferation of hundreds of different devices that track almost every bodily data point possible.
Luis Villa, Business Design Director of Fjord Madrid, was the keynote speaker at the Spanish Advertisers Association's annual meeting. His inspirational "Take care of your customers and they'll take care of you" talk truly engaged and impacted the audience. Not only Luis's talk trended on Twitter, but he was also referred in quite a lot of Spanish media, including the leading TV News in Spain (Antena 3), with an average audience of more than 1.5 million people.
"We are likely to see smart glasses break into industries first, so I believe we'll see the technology being used in areas such as engineering, surgery and also in labs before it hits the high street," Technology Director James Deakin peaks into the future of smart glass apps
As the infamously straight-talking Amazon CEO, Jeff Bezos puts it, “If there’s one reason we have done better than our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience.” Fjord Group Director, Abbie Walsh, blogs for Accenture Click.
In this excerpt from the forthcoming book 'Designing for Emerging Technologies', author Andy Goodman, group director at Fjord Madrid, looks beyond wearable computing to a deeper, more personal emerging computing technology: embeddables.