Augmented Reality

The challenge:

Augmented reality promises great things, but it also poses many questions. What is its place within the mobile ecosystem? What is the right way to monetise AR solutions? How can leading companies offer a compelling and simple user experience with so many possible approaches to choose from?

Fjord’s role:

At Fjord we are passionate about the power of Augmented Reality - so much so that we've been active in this area for a good while now. We have worked on confidential concepts for leading brands and we have a deep understanding of the opportunity posed by this exciting area.

Our approach:

At Mobile World Congress 2010 in Barcelona, Fjord Berlin's Managing Director Nancy Birkhoelzer spoke at the Augmented Reality Summit organized by PEREY Research and Consulting. Nancy introduced the User Experience session at the conference and presented a paper on good mobile user experiences in AR.

More info:

You can find more info about the summit and view papers from all the participants on PEREY website. Fjord’s Christain Lindholm also blogged about Fjord’s view in Mobile Marketer.

Fjord's recently published Trends for 2010 also take us into the realm of Augmented Reality. In 'The Digital World Goes Physical' we consider how our 'real' lives can be enriched by the advent of new location-based digital services which also promise tremendous opportunities for marketing & advertising professionals.

Fjord has produced a short movie illustrating an AR scenario.

Note that a password is required to access this file - please contact Nancy who will be pleased to share it with you.

Nancy and the Augmented Reality Team would be pleased to discuss any Augmented Reality projects, you can get in touch or request more information via email.