Conversation Starters

Lindsay Liu

June 17, 2014

CMOs: Time for digital transformation or risk being left on the sidelines

The lines between service and marketing have been dissolving as the customer experience drives brand engagement and messaging becomes bi-directional with customers. Accenture Interactive’s new report, CMOs: Time for Digital Transformation or Risk Being Left on the Sidelines, stresses the importance for CMOs of fully embracing the digital opportunity to become the catalysts to help companies compete and grow into digital business.

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