Conversation Starters

The 10 year old’s perspective : mobile devices and gadgets

Annie Woodhead

Here is the second in our series of videos to celebrate our decade of design. We spoke to some 10 year olds about the world we work in.

See the first one, on media, here.

This one is on the topic of mobile devices and gadgets.

Fjord’s favourite insights:

The amount of devices and gadgets the kids have access to.

On what we had when we were their age, “erm….!”

Cute? Yes. Insightful? We thought so.

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The lines between service and marketing have been dissolving as the customer experience drives brand engagement and messaging becomes bi-directional with customers. Accenture Interactive’s new report, CMOs: Time for Digital Transformation or Risk Being Left on the Sidelines, stresses the importance for CMOs of fully embracing the digital opportunity to become the catalysts to help companies compete and grow into digital business.

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