How We’re Different

Fjord has been pioneering the art and science of digital service design since we started out nearly ten years ago.

We partner with global clients to create service solutions that work across multiple platforms and deliver transformational results. There are now 140 Fjord experts – who include our original founders – working across creative hubs in London, Helsinki, Berlin, Madrid and New York.

Fjord has a track record of analysing in depth the long-term underlying patterns of innovation and change in digital technology. That’s how we help clients to build real innovation into their interfaces and products. We understand ‘new mobility’ – it’s beyond the mobile phone but about today’s mobile lifestyle.

Our people prefer not to repeat themselves, so we approach every project as a unique challenge, finding the best solution by starting from first principles then collaborating through enthusiastic, reflective exploration.

Subjects that are very much in demand right now: mobile expertise, cross-platform experience, social media knowledge, service design and design thinking, Fjord has been working on for 10 years.

Fjord’s long-standing commitment to innovation for mobile devices, working with manufacturers, networks and media owners since 2001, provides the foundation for grasping the opportunities now emerging in service design and service thinking across multiple devices.

Unique skills in service design

You will never be offered a ‘me-too’ solution from Fjord. That’s because Fjord’s way of working means we extract value from rigorous analysis and research, leading to deep understanding and insight. We also have strong instincts, and it’s the balance between these and the changing realities our clients face that enable us to innovate and lead.

In our attitude and our principles, we’re always open, honest and fresh. We hope it gives us more energy and sustainability as an agency, and equips us to work with organisations that want to make a difference to the world.

Fjord develops a holistic way of understanding how interfaces, devices and networks are increasingly becoming the things that give meaning to ideas and businesses. Recognising this, and knowing how to monetize innovation, is the key to success in our new world of digital-driven service design.

(It helps that we’re enthusiastic, thoughtful, and have a sense of humour.)

Strategic foundations that lead to elegant simplicity

Fjord’s clients rely on us to grasp and evangelise the essence of digital business dynamics, technology developments, and consumer trends in their sector, and translate them into a strategic framework for service design.

We make extensive use of a proprietary set of tools, including brainstorming, benchmarking and visualisation techniques to develop service ideas that can be effectively positioned in the marketplace, and we apply holistic design thinking to create experiences that appeal to the heart and the mind.

The more we see the big picture, the more we strive for absolute attention to detail. This combination delivers solutions that are notable for their elegant simplicity, our core design driver.

Olof Schybergson, Founder and CEO:

“Fjord has been working on projects which are considered ‘hot’ now: mobile, social media, cross-platform and service design, for 10 years. We don’t jump on the bandwagon, we shape markets and trends. We’re defining digital. What makes our work really special is our design driver, elegant simplicity”

Fjord’s most valuable asset is our hunger to help visionary clients to design services that transform their business and help shape tomorrow’s world.