The challenge:
Generate a service concept that is fun and addictive and can generate money. Then solve interface challenges on the web, the mobile, and the iPhone / iPod Touch.
Fjord’s role:
Fjord created and championed the service theme (flirting), invented the service name, invented the key features of the service (from Flirtograms to Supersnogs), and was instrumental in the design of all digital interfaces. The service started as a Fjord concept without a ‘client’, and Fjord took a lead role in securing funding for build and launch, and has been closely involved in setting up Flirtomatic as an independently run operation.
Our approach:
As the original conceiver and champion of the Flirtomatic service, Fjord’s approach has been focused on service and business innovation.
Result:
Flirtomatic launched as a consumer proposition in 2005, and has become a benchmark for cross-platform excellence, with high usage on both web and mobile. Flirtomatic has won multiple awards – Mobile Entertainment Best Community 2008, MEFFY Best Community 2008. Flirtomatic has over 1 million registrations in the UK and has recently launched in Germany. The service generates over 1000 page views per user per month.
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