Flirtomatic

Europe’s stickiest mobile service Flirtomatic is now the number one dating site in the US. It was originally conceived and created by Fjord.

Much more than just a spring fling

Spring 2011 sees the launch of Flirtomatic’s new flagship iPhone app. Introducing a brand new look and feel, the app provides the ultimate solution for people who want to chat, flirt and date on their mobile. Designed by the teams at Fjord and Flirtomatic this collaborative venture is paving the way for apromising future.

Our romance began long ago

Flirtomatic began life as a Fjord concept without a client. Our team initially conceived a consumer entertainment proposition that would fill the gap between the social networking and online dating services.

Fjord then took a lead role in securing funding for build and launch – remaining mindful that the service would need to be monetized as quickly as possible. Way back in 2005, before the explosion of mobile apps and app stores, it was difficult to see revenue streams for all but a few mobile services.

Our challenge was to build on Flirtomatic’s service design innovation and build a successful monetized mobile product.

Innovative service design and flirting: the perfect match

We had our work cut out: Fjord created and championed the theme of flirting, invented the service brand and name, and developed all the key features of the service and interface.

A key reason for the service’s success is a sharp focus on the reduction of barriers to entry, and on user engagement. Fjord invented the Flirtomatic service using our innovation methods, and helped Flirtomatic achieve its leading positionthrough a focus on touchpoint design and customer acquisition.

And they lived happily ever after…

Flirtomatic has become a benchmark for cross-platform excellence, now boasting over 3.5million users worldwide. In 2010 Flirtomatic saw over half a billion messages exchanged between users. It has also won multiple awards, including Best Social Media at the Mobile Entertainment Awards in 2009 and 2010 and received Meffy Awards for Best Community in 2008, Social Networking in 2009 & Social Media in 2010. Flirtomatic has raised $18 million in overall funding, with $10 million secured in 2010.

We’re proud to see Flirtomatic become such a huge success, and delighted that Fjord has continued to develop new service design projects for the brand.