Our methodology & tools

Our framework for a successful project lifecycle

Fjord’s daily work is based on a set of tools and an approach we’ve been perfecting since we were founded in 2001.

They help us partner with our clients to solve problems, find opportunities, and intelligently shape the world through digital service design.

Fjord’s methodology guides and inspires, allowing for interpretation and adaptability. It encourages creative thinking and innovation, and gives us additional efficiency through knowledge sharing and re-use.

Fjord Patterns™

Our innovation and design methodology, Fjord Patterns™, follows four phases.

We begin with the opportunity, examining the value proposition and business case.

Then we begin work on the guiding concept and service solution. We develop our first ideas for the service and make it tangible by using rapid visualisation techniques like sketching and storyboarding.

Thirdly, we move into the Experience phase. By this point we are considering interface design, user experience, and many of the more tangible outputs that you would associate with Fjord. In this phase all the previous insights and our expertise in design come together. After having created a high-level design in the concept phase, we need to dive into the details of the user interface.

Finally, the fourth phase is ‘Go to market’ – in which we prepare the solution for the ultimate tests of acquisition and retention, with ongoing analytics and implementation supported by marketing and business planning.