July 23rd 2010
At the recent Cross Innovation Academy in Bonn I held a keynote presentation on the topic From mobile device to mobility. The key theme was to encourage a broadening of focus for mobile – from a narrow focus on mobile devices to a broader focus on our increasingly mobile and connected lifestyle. Mobile devices naturally play important roles in our daily life, but if we create services only for the small portable screens we will be missing a trick, and we will unnecessarily restrict the impact of these solutions.