Business Week: Mobile 'Superapps' Are the New Web Sites

Fjord’s Christian Lindholm writes for Business Week on the popularity of smartphones and bite-sized apps for devices such as the iPhone, which are redefining the Internet and giving rise to a 3.5-inch Web.

Back in October of 2009, BusinessWeek reporter Douglas MacMillan argued here that although it was easy to dismiss the growing "app economy" as a fad, apps were in fact potentially powerful tools in the hands of entrepreneurs and forward-thinking business people. The essential wisdom of MacMillan's analysis has been demonstrated over time: Nobody doubts that there is now a burgeoning app economy. More than half a dozen app stores have launched since Apple (AAPL) ushered in the era of the mobile app with its App Store. Developers of mobile apps have a large number of channels through which their programs can be brought to market.

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