In his presentation Christian talked about how Apple's iPad has and will change the way we work and use mobile devices. This change is incredibly rapid. He emphasized how we should think iPads as big mobiles rather than touch computers -- iPad is the new mobile computer and the laptop is the new typewriter, there for heavy text lifting. Its casual nature lending itself to lots of small tasks, as it is so fast to take out and power on. The fact that it does not have a hinged screen makes is socially unobtrusive in many situations. Its social permits are different than that of the laptop's.
Reading in its broadest sense as a central activity both in life and at work is changing. As newspapers are packaged and design for touch we get a different relationship with it. When we add a social element to reading we are starting to rock the fundaments. The ability to save, archive, lifelog everything you ever read, creates an incredibly powerful life library. The challenge is to balance the size, vs. the interactivity vs. the real-time of the content. If a rich interactive live reading experience is becoming a 1.5GB application we do not have the networks, the devices to store them. This whole space is a greenfield for innovation.
Think big, implement small is a superb application design philosophy as apps in their very nature are not as easy to update as web services. Bigger pads with rich multi-touch should be designed for rich multi-finger multi-touch, we see lots of interesting gestures emerging making the experiences incredibly powerful. When designing applications for the new mobility, you should take into consideration the wider service design landscape. What you need is an integrated plan for the business, service and marketing architecture. How do you get your users into it, how do you retain them and how do you upsell and what is it that differentiates you. These questions have to be answered in order to evolve into a super apps.
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