Under the headline "Let’s rumble", PAGE editor Wiebke Lang describes what Fjord is all about and what makes it special.
A recent project for Sagem, the French mobile phone manufacturer, a digital toolbox that allows partner brands to create customized UIs, illustrates Fjord’s strategic approach to design as well as the unique working processes. Jérôme Nadel, Executive Vice President of Marketing and User Experience, complements Fjord on its holistic view and how well all details are thought-through.
In a follow-up interview, Fjord’s Louisa Heinrich and Norbert Kurz answer questions on creative tools and techniques the agency deploys. They talk about the best methods for generating innovations and Fjord’s Rumble technique, the agency’s research approach, forms of prototyping and the importance of product testing. When asked about the future key challenges for clients, Louisa and Norbert regard sustainability – not just environmentally but as a theme across every aspect of business – is critical.
Check out the article (in German).
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