FT Digital Business: "Design technologies: Flying off the digital drawing board"

Read what Fjord CEO Olof Schybergson had to say about tools for digital design in the FT’s recent Digital Business supplement.

By Sarah Murray
Launching an athlete-endorsed sports shoe on the US market used to be a long process. Designs on paper would be sent to Asia, a local manufacturer would create a mock-up and ship it back to the US for the athlete to endorse. Changes to the design would then be sent back and forth and it might be months before the shoe would appear on store shelves.

Digital technology has changed all that. A shoe would now be designed on a screen and a physical mock-up would be created using a three-dimensional printer, painted up in the appropriate colours and couriered to the athlete for approval.

Read the full article on TF website.