Txtr - Connected reading

Introduction:

Fjord and txtr believe that connected reading could transform the mobile industry.

New devices and online platforms are changing reading from a solitary act into a social activity. txtr, a builder of hardware, online platforms and services for connected digital reading, is working together with Fjord, Europe’s leading cross platform design agency, to establish txtr as a key platform for document searching and sharing.

In this short movie, Christian Lindholm from Fjord and Christophe Maire from txtr discuss the promise of these new services.

The challenge:

Achieve a consistent and efficient visual brand & establish txtr as a key platform for document searching and sharing.

Fjord’s role:

Supporting a startup company with interaction, visual and service skills & working closely within it in an agile environment.

Our approach:

We conducted competitive analysis and explored the service use cases. We then crafted a new interaction design and reworked the full visual design (incl. moodboards & visual mockups, iconography and asset library as well as key screens and a visual styleguide).

The result:

A complete digital branding with a simplified and clearer interaction model. The consistent visual language helps users to navigate within this rich service structure & adds a more inviting aspect to explore the content.

Talk to us if you'd like more information about how Fjord is approaching the challenges of designing for new screens and new interactive experiences.