Qualcomm

OPPORTUNITY

Body-hacking for health

Collecting and analyzing personal data in order to track one’s activities has long been a means for athletes to better understand their health. But now you don’t need to be an Olympian to harness this new approach. “Body-hacking” or understanding the “quantified-self,” as it is popularly referred to, has become a more mainstream trend. With the abundance of new technologies that help us track everything from weight loss to blood sugar levels, the amount of personal data one needs to manage can be overwhelming.

That’s why Qualcomm and USPM, a dynamic preventative medicine company, came to Fjord to create a first-of-its-kind health app that makes personalized health plans and the gadgets that track them easier to engage with.  In addition, Fjord knew that devising a way of making these activities and tasks more fun and playful would motivate user participation and make the overall experience more engaging.

APPROACH

Living better lives through data

The new revolutionary Macaw app is an important tool that enables users to improve their individual health outcomes while potentially lowering healthcare costs.
Christopher Fey Founder and CEO of U.S. Preventive Medicine

Often, people only think of their health when something has gone wrong. USPM aims to help people stay healthy through methods of prevention, as opposed to when they’ll need a cure for an ailment or disease.

In order to help people live longer, richer lives, USPM works with companies to create a Prevention Plan that assesses a person’s lifestyle and any health risks they may have. After receiving a prevention score, they’ll assign personalized tasks and goals in order for the person to achieve better health. This helps individuals take control of their health and helps companies keep insurance premiums low.

EXPERIENCE

Keeping track on the go

Healthcare is ubiquitous, so users need the ability to track their personal data at any point in their busy day. With Qualcomm’s deep expertise in personal data and an innovative platform, USPM could scale their system to incorporate new tracking methods for their Prevention Plan, but needed to make it more accessible for their users.

Fjord designed a mobile component so users could record their data on the go, helping to increase the tracking of things like weight, food intake, pulse, and exercise in real-time. While other apps only track one or two aspects of a person’s health, this app allows users to track the progress of a range of things to gain a holistic view of their health.

In order to make the existing service more engaging and incentivize users to participate more fully, Fjord added a gaming component to the app. When users accomplished their weekly goals, whether it be around nutrition, exercise or awareness, they would win “Health Apples.” These little hearts mark a person’s progress each week. Users were able to track their customized targets and goals effortlessly, with this always on health monitor. By making the data visually engaging and easy to understand through a game, Fjord designed a mobile app that empowered users to  improve their lives based on their personal data. By driving user engagement in USPM’s Prevention Plan, Fjord proved that an app a day keeps the doctor away (and health insurance costs low).

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