2017 will be the year of mixed reality amid smartphone demise

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By Gordon Hunt in Silicon Republic

Fjord’s predictions for 2017 reveal humanised chatbots, mixed reality and a tricky time for brands, as mobile loses significance.

For the young generation that was raised on mobile phones and then smartphones, prior technology must seem like antiquated, dumb tools.

Since Nokia led the charge, Blackberry drove innovation and Apple changed the game, smartphones have become the centre point of an awful lot of modern society.

Greater connectivity and the introduction to the nascent years of internet of things have only strengthened this but, according to Mark Curtis, chief client officer at Fjord, the times are a changin’.

“The year is about making us smarter humans and fostering human potential by creating helpful, meaningful services across an expanded array of digitised environments,” he said.

“Interfaces are becoming faster, smaller and automated, and organisations will need to adapt to the kind of supercharged, responsive and immersive environments now possible.”


The company highlighted eight key trends for 2017, with people at the centre of it all.

  • APIs will need to be rewired “for innovation”, transforming companies’ principles and practices.
  • Brands will need to stand out more than ever, as a fear of being “stuck in the middle” ensues. They will need to “change their strategies and either lean towards a clear purpose, or advocate a ‘we can do anything’ attitude”.
  • Beyond augmented reality and virtual reality, mixed reality will head towards the mainstream. “Organisations will turn away from single, siloed enhanced reality experiences to focus instead on harnessing and combining all types of reality – both enhanced and real.”
  • Autonomous vehicles are nearing the market, though still a bit away. In the meantime, organisations will “focus attention on the car as a connected mobile environment”, and integrating the car with the home will be key.


Read the full article at Silicon Republic

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