Abbie talks wearable technology on BBC Breakfast

Katherine Shenton

Everyday we read about how technology is getting within closer proximity to our bodies, with this in mind Abbie Walsh, group director, at Fjord London, was invited onto BBC Breakfast to talk about wearable technology.

Wearable technology, often nicknamed wearables, has many different uses and benefits, but the most popular mainstream products allow individuals to ‘self-track’ by monitoring things like the steps they take, the food they eat and how they sleep. All with the aim of improving their overall health and wellness.

As part of the BBC Breakfast feature Abbie talked through a selection of wearables to show what is happening in this space. The item that got the BBC presenters talking the most was the OMsignal beta product, which is due to be launched later this year.

The OMsignal vest allows you to track your biometrics with the aim of using this data to become fitter, healthier and happier. The vest has embedded sensors woven into the fibres of the cloth so you can measure your heart rate, breathing and activity and view this data live via an app.

Amongst the other items discussed were a selection of wrist wearables, all designed to help improve your health and wellbeing, amongst the selection was the Fitbug Orb with eye-catching hot pink strap. The Fitbug allows you to track your movements 24/7 and view your data at anytime on screen.

Abbie was joined on the sofa by Maria Malone, programme leader of the BA (Hons) Fashion, Buying and Merchandising course at Manchester Metropolitan University. During the segment they explored how we have reached an intersection of design, fashion, technology and science and where we think this will take us in the future.



Katherine Shenton

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