Accenture Interactive Named a Leader in Digital Experience by Independent Research Firm

Ida Jensen

Accenture Interactive has been named a leader among global digital experience service providers by Forrester Research, with Fjord and Acquity referenced in the report as “highly valued specialist firms.” Read the full press release below, and find the complete Forrester report here

Press Release:

NEW YORK; November 16, 2015 – Accenture (NYSE: ACN) has been named a leader among global digital experience service providers by Forrester Research Inc., a leading global research and advisory firm.

 The report titled, “The Forrester Wave™: Digital Experience Service Providers, Q4 2015,” evaluates Accenture Interactive, part of Accenture Digital, among the 11 most significant digital agencies, systems integrators, and consultancies against 31 criteria in three main categories: current offering, strategy, and market presence. According to the report, “Accenture leads the pack” and is delivering on the full suite of digital experience services.

 Accenture Interactive received the highest scores in Corporate Strategy and Vision, while scoring second highest in: Data, Optimization and Measurement; Managed Services (tied); and Account Services. Forrester states: “[Accenture Interactive] has a forward-thinking strategy that positions digital experience as part of a broader digital business transformation; we believe it’s the vendor with the most potential in this category.”

 The report also notes: “Accenture Interactive has the most compelling and complex customer work — from rethinking design and branding to integrating into enterprise back-end systems. The firm also showed huge potential for the future as it integrates highly skilled boutique agencies into broader Accenture services.”

forrester

Forrester Wave™: Digital Experience Service Providers, [Q4 2015]

“As digital customer experience rises fast to the top of C-Suite agendas, our clients are turning to us to create their next-generation experience platforms,” said Brian Whipple, senior managing director, Accenture Interactive. “Combined with our strong skills in technologies like commerce and content, we’re able to bridge front-end design and presentation layers with integration capabilities – and to do so with agility and scale. We’re honored that an esteemed organization like Forrester recognizes our differentiated value proposition.”

According to recent research by Accenture, “Improving the customer experience” topped the list of business priorities companies have for the next 12 months.

Accenture Interactive offers experience design, marketing, content, and commerce services. Accenture recently announced a $200 million investment to expand the design and innovation capabilities of Fjord and made several strategic acquisitions in areas ranging from digital marketing and content to commerce.

Earlier this year, Accenture Digital was also named a leader in both “The Forrester Wave™: B2B Global Commerce Service Providers, Q1 2015” and “The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015.”

Read the press release on Accenture.com

Ida Jensen

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