adidas miCoach runs away with Red Dot Award

Katherine Shenton

Fjord is celebrating as the adidas miCoach SMART RUN watch picked up the Red Dot Award 2014: Best of the Best in the product design category.

The Red Dot Design Award is an internationally recognized quality label for excellent design. The iconic logo has established itself worldwide as one of the most sought-after quality marks.

Fjord worked with adidas to create the interface design for the miCoach SMART RUN watch.

The SMART RUN stood out from 4,815 entries and received the Red Dot: Best of the Best for highest quality and groundbreaking design.

All of this year’s award-winning products will be showcased in a special exhibition from 8 July to 3 August 2014 at the Red Dot Design Museum Essen in Germany.

Katherine Shenton

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