Andy Goodman: “Design is not a luxury, it’s a necessity”


Busy year for Andy Goodman’s public agenda. Having performed talks from Toronto to Austin or Barcelona over the first half of the year, Fjord Madrid’s Managing Director was recently invited by Accenture to offer his insights on business and design at Every Business is a Digital Business conference in Madrid.

In front of an audience including around 300 key European CIOs, Andy proved how design is a very important weapon in fighting against the crisis economics. Backed by facts and examples, Andy asserted that in this new normal, design is not a luxury, it’s a necessity.

“Design, which gets its ideas from insights, from looking at the world, from understanding people, technology and business is a key driver for business strategy”, on his own words. But why not stop reading and start watching Andy in action?


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