Baiju Shah

March 17, 2021

Baiju Shah on Why Experience-Led Companies Win

In this video quick take from Harvard Business Review, Baiju Shah tackles important questions on Accenture’s Business of Experience research. Why did we set out on this research? Why is CX is no longer enough to drive growth? What do brands need to focus on when shifting their focus from CX to BX?

Baiju answers those questions and more on Harvard Business Review here.

Baiju Shah

March 17, 2021

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