Creative Boom: Fjord’s Berlin studio is a hackable space that reveals the future of office design
CREATIVE BOOM: Everyone knows that workspace can either stifle or free the mind. The start-up mentality around agility is embedded into the work environment, and the environmental design of an office space can now mirror – or even foster – an organisation’s culture, an approach fast-becoming mainstream thanks to the likes of Google and Facebook.
Andrew Beckley, Regional Design Strategy Lead at Fjord, Design and Innovation from Accenture Interactive believes that companies wanting to hire the right talent, need to ‘walk the talk’ and create an environment conducive to communication, collaboration and co-creation. He believes those that don’t respond to change, who fail to iterate and innovate, won’t survive and deliver a cookie-cut approach without inspiration.
With this in mind, we were keen to catch up with Andrew and discover more on the need for physical workspaces to be open, to be re-configurable for different purposes and to be hackable (rather than static and over-styled).
We also asked for a peek inside Fjord’s Berlin studio, which has been designed around the fact that the line between work and personal life is blurring, with more and more employees eating, showering and even sleeping at the office:
Tell us more about you and what you do
“I’m part of the design strategy group in Fjord. We reimagine the future and help take others (businesses, organisations, people) on the journey. Day to day, I am running studios, running project teams, inspiring and growing our work with our partners, programmes, designers and collaborative workshops to change people’s mind-sets – some clients call it therapy. I’m also thinking about what’s next, what is on the horizon for us as a business.”
Describe your workspace: where it’s based, and what’s inside?
“We don’t have fixed workspaces. We travel, we bring our igloos of design culture to client offices, gallery spaces, our homes, different cities depending on what mode we’re in and who we’re working with. The kitchen is definitely one of our fixed places. In our igloos – we have beer, animals and chairs to think in – and lots of walls to draw and make a mess on. We also have lots of white writeable walls – in Berlin we have the longest whiteboard in the world – over 66m.”
So it’s very hackable? Tell us more about how it can adapt and for what
“It has to be. One moment we are alone, the next day we’re workshopping with 50 people, the next we’re imagining the future of the airport so we need our space to reflect our minds and the decisions we need to make.
“For one night of Berlin Design Week last year, we cleared our working rooms in 30 minutes, the DJ and bar arrived and we had a rave until 2am. It would have gone on longer but the police arrived.”
For images and to read the full article, visit Creative Boom.