Cut&Paste comes to Helsinki!

Ksenia Avetisova

Living in Finland, I was very proud when Helsinki was chosen as World Design Capital 2012. Instantly I realized there would be no way for me to stay out of the upcoming year’s activities.

I was even more convinced when Fjord became an official partner of WDCH.

I wanted to use this chance and do something new, fresh and completely open to the public. The opportunity didn’t wait for too long before presenting itself – I was approached by a friend from the PLATOON Cultural Development Organization about the idea of bringing the Cut&Paste design tournament to Helsinki. I ran the idea by Fjord, got some excited nods and a firm yes from our Nordic MD, Olli. But it was clear that in the nature of WDC, we would need to collaborate with other organisations. So that’s when WDCH, Fjord and Platoon clicked together to make Cut&Paste Helsinki, happening on the February 4th, 2012.

Cut&Paste started several years back in New York City when some guys decided to try something different: to compete live using their visual and motion design skills. As John Fiorelli, the founder of Cut&Paste told me during his brief visit to Helsinki, he could not imagine how much interest the first “just-for-friends” event raised! It gave him the incentive to quit his job and concentrate on organizing the tournament. It quickly became known internationally, and in 2011-2012 there are 11 cities that will organize the competition, and the winners from each city will meet up at the global final in NYC to determine the best uprising star.

Cut&Paste truly promotes our industry. It’s a social arena for the recognition, promotion and elevation of design. The events are fantastic networking opportunities for everyone who gets involved – be it a competitor, organizer or a jury member. Being involved in the production of this event for the last several months I realized how precious is the experience of being able to talk openly about what you do, in comparison to also the amazing experience of being involved in the cutting edge confidential projects that you are never allowed to mention a word about.

So I would like to offer all of my peers and colleagues worldwide the opportunity to be able to speak about this fantastic event we are organizing in the Nordic region for the first time, and urge others to steal this idea and run the tournaments in their own cities, based on our experience and knowledge. So the more you speak about it now, the better base you build for your very own Cut&Paste in future.

There is still time for competitors to sign up and hypnotize the audience and jury with your skills. You don’t have to be living or working in Helsinki, since WDC has a very international and open approach, everyone is welcome.

Like Cut&Paste Helsinki on Facebook to stay up to date with the competitors, jury members and the beautiful artwork which will be produced during the competition. Even if you are hesitant about competing yourself this time – we invite you to join the final show at Korjaamo which would be accompanied by the best DJs and performances.

Finally, check out the Cut&Paste website for more information and background on the tournaments globally.

If you’d like to find out more or get involved – leave a comment and let me know!

Ksenia Avetisova

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