Daljit Singh joins Fjord to transform companies using design

Ida Jensen

Design Week: As Daljit Singh joins Fjord as regional design strategy lead, we talk to him about his favourite projects, biggest mistakes and how he aims to help companies transform using the power of design.

Daljit Singh has joined Accenture Interactive’s design consultancy Fjord as regional design strategy lead for Europe & Latin America.

Singh’s started his career as an interaction designer at IBM before founding pioneering digital consultancy Digit. After leaving Digit he was a founding partner at Conran Singh and in 2012 set up creative business consultancy Happiness.

Singh’s move to Accenture comes as the company is says it is embarking on a huge design recruitment drive, with the aim of becoming “a world-class design and innovation powerhouse”. Accenture bought digital consultancy Fjord in 2013 and says it has subsequently doubled the size of the design team.

We talk to Singh about his new role at Accenture, his favourite projects and his biggest mistakes in his career so far.

Read the full interview with Daljit on Design Week here.

Ida Jensen

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