Design inspiration from Fjord London

Fjord Family

More output from our fast and furious ‘design inspiration’ meeting we thought you might enjoy. See more design inspiration here. Share what inspires you.


Luke praised the usefulness of the book “Universal Principles of Design” as a design reference.

Chris recommends the design book “The Ten Commandments of Typography / Type Heresy” by Paul Felton in understanding the rules of typography and how to break them.

Articles and quotes

Kostja shared this amusing quote from the comedian Bill Hicks, “Wouldn’t you like to see a positive LSD story on the news? To base your decision on information rather than scare tactics and superstition? Perhaps? Wouldn’t that be interesting? Just for once? Today, a young man on acid realized that all matter is merely energy condensed to a slow vibration – that we are all one consciousness experiencing itself subjectively. There is no such thing as death, life is just a dream and we are the imagination of ourselves. Here’s Tom with the weather!”

Sam enjoyed the article on “Super Mario – if it was designed in 2010”: As an app it would include instructions, social media features and pay transactions.

Art & Design

Abbie’s design inspiration for this week was her visit to Hockney at the RA.

“This is an exhibition that I’ve been dying to see and I finally got the opportunity thanks to a special offer from the rather lovely restaurant Sketch, which included lunch in the Lecture Room and a ticket to the Hockney exhibition. The lunch was worthy of a blog post on its own, but I’ll leave it with the recommendation if you haven’t been before, you really must give it a try.

The Hockney exhibition was all I’d hoped for and more. Hockney is famous for his romance with technology and particularly his embracing of the ipad as a serious format for his art.

His paneled landscapes of the Yorkshire Wolds took my breath away with their simple, evocative beauty. These are particularly poignant landscapes for me as this is the part of England I grew up in and I was immediately transported back to childhood hazy Sunday walks with my parents. I’m not ashamed to say that I swallowed back a few tears in my true British way of not showing too much emotion!”

Hockney exhibition


Louise had great fun joining the cockroach tour at the science museum. A free, fun tour for children and adults where participants dress up as cockroaches and are directed through the museum by a guide presenting a cockroach perspective of the evolution of technology.

Gavin found the Ethnography talk at UK UPA inspiring. A highlight of the presentation by Simon Roberts, from Red Associates showed the field research he carried out for Sky for their new digital box release and the resulting positive effect on their business. In Simon’s own words: “This eventually resulted in reduction of over 1 million calls per year, which translated into a saving of £4.5 million. And that sounds like a win!” Video of event available on Vimeo.

Also on the subject of ethnography is recommendation of the book “Watching the English: The hidden Rules of English Behaviour” of the writer’s field practice and insights into social etiquette and behaviour.

Old and New Technology

Anders presented Sidekick studios start-up project “The” – a service for older people to share their skills and enjoyed attending one of the events: a London field walk through Hackney.

Damaris delighted us demonstrating Swajp iPhone and desktop connected experimental paintball game.


Blog post written by Gavin Skull who is an intern for Fjord at the moment.

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