Alex Jones

DIY Design from Within

The most important place in all our lives is somewhere we call home. It’s where we live, play and sometimes work. Where our family is and our friends come to visit. We all want our homes to be the very best they can be.

When it comes to improving your home, it can be a world of pleasure and pain. So, for the past year we’ve been delighted to work with Europe’s leading Home Improvement Company, Kingfisher, to help review how digital can be used to transform this experience.

Home Improvement journeys are often long and complex. There is a huge choice of products.  DIY skills and knowledge vary greatly from customer to customer and most projects comprise of a complex set of different tasks that need to be completed. We’re working closely with Kingfisher on designing and developing a series of innovative products and services to help make home improvement easier and more enjoyable for more people than ever before.

Utilising the latest techniques from Artificial Intelligence, Machine Learning to Virtual, Augmented and Mixed Reality and Visual & Voice recognition we are applying technology to solve customer’s problems and help them create their perfect home. From inspiration, through to planning, purchasing, installing and to sitting back and enjoying the project when it’s done, we are working hard to transform home improvement.

One of the really exciting parts of this partnership from our perspective is that we are putting a prediction of our Trends 2016 report into practice. In Design from Within we looked at the trend of corporations bringing design thinking in-house in order to gain sustainable differentiation.

Kingfisher has been bold enough to take this step with us and have fused Fjord teams with Kingfisher teams to make this happen. Excitingly, Kingfisher are now at the stage where they are looking to recruit a number of service designers to come and join their team, working alongside Fjord.

To kick-start this process, we are hosting a Pizza & Portfolio night in London on Thursday September 8th @6-8pm. We want to give designers who are interested in joining the team the chance to hear how we are revolutionising the way DIY’ers shop, using cutting edge technology and also give them the chance to share their portfolios with us.

Interested? To confirm your spot at the event, drop an email to Tori.Dickson@kingfisher.com with your name and a photo of you in your favourite room at home, by 1st September.

Alex Jones

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