Fika with Greg Holderfield and Martha Cotton
Episode 21: Greg Holderfield has spent more than 20 years in design, as both a consultant and an educator. Trained as an industrial designer and awarded numerous awards over his career, Greg today is a leader in the future of design education. He is the director of the Segal Design Institute, a clinical associate professor, and director of the MMM program at Northwestern University.
In this Fika break, we talk to Greg about the intersection of business and design education, why this new model of innovation is the future for both designers and business leaders, and why designer-led perspectives are soon going to be table stakes for everyone – from engineers to businesspeople.