Nandini Nayak

Finding a (digital) relationship built to last

Relationships are nuanced and complicated – some dwindle, some last forever. But increasingly, it feels like heartbreak after heartbreak for us. We all just want to find love, right? But why is it so hard to find something long-term and meaningful?

To be clear, we don’t want to just fall in love with any old app or digital service. We want something that excites us, challenges us, and keeps us coming back for more.

While we love our apps, they don’t always love us back. We love service experiences that anticipate our needs, but why do they so rarely wow us? We love the ease of digital, but most of the time it feels like we do all of the work.

We’re tired of flings. We just want to find a relationship that lasts.

So in honor of Valentine’s Day, we asked our designers what they’re looking for in a relationship.

Here at Fjord, we’ve been thinking long and hard about how to design digital services that people will love for the long haul. Our answer? The Love Index, which we developed to identify the highs and lows of a person’s relationship with a service and highlight actionable opportunities for brands to make improvements.

People have very high expectations for love, as they should. And this extends to their relationships with brands. In particular, their service expectations are defined by their experiences across the universe of digital services they access. Using FRESH dimensions (fun, relevant, engaging, social and helpful), The Love Index’s bespoke approach helps brands really figure out what customers think of their service, product, or company.

We’re suckers for love at Fjord. Let us help you create long-term relationships with your customers. Hope to hear from you! loveindex@accenture.com.

Nandini Nayak

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