Fjord Jams for 48 hours in Berlin and Loughborough

Annie Woodhead

The Global Service Jam is a 48 hour long event where 3,000 people from 120 countries produced an astonishing 120 projects. It’s an amazing event to be part of. And for the third year running our very own Berlin studio hosted the Global Service Jam thanks to the excellent organisational skills of Manuel Grossman (watch this video to hear why we do it). Meanwhile over in the UK, Luke Forsythe and Vanea Cera went along to help facilitate the Lufbra Global Service Jam, held at Loughborough University.


The Berlin Jam saw 45 people come together to ideate, learn, eat and enjoy 48 hours of inspirational breakout sessions. The event kicked off with a presentation on design research by Fjord’s Eva Hernando before people split off into teams to start jamming. In keeping with the Fjord Berlin’s commitment to wholesome food, Jam supporters were on hand to cook throughout the weekend and chefs from Kitchensurfing even came over to treat the Jammers to a candle lit dinner in the office kitchen on the Saturday night.


A total of five projects were presented back to the group and in celebration of their hard work and achievements the team let their hair down on Sunday evening dancing to the Harlem Shake.

46985_114312745412143_1743796825_nOver in the UK, the Loughborough Jam saw 30 jammers come together to collaborate and share ideas. Organsed by a team of service design researchers, design thinkers and educators from Loughborough University, it was attended by a diverse group of people people from the local creative industry ranging from product designers, fashion stylists and graphic designers. All hungry to learn about the glorious world of service design.


Luke Forsythe and Vanea Cera helped to kick things off with a ‘We are Fjord’ presentation which invited lots of questions about the kind of work we do, our design inspiration meetings, client mashups and kitchens, and even a few internship requests! As with Berlin, the Loughborough Jam also lived up to its reputation for being ‘fun first’ with lots of food, refreshments and breaks to help the ideas flow. And of course, the Harlem Shake.


‘Team Eat Me’, under the expert guidance of Luke, won the Lufbra Jam overall impressing judges with their vision for a community built and locally grown food library underpinned by geo-tagging.  What was the secret to their success? Luke puts it down to the importance of simplicity. He encouraged his team to tackle, small and specific problem early on, getting everyone to agree on the service one-liner from the outset which helped to foster a collaborative team spirit and design a great service.

It’s also clear everyone who attended the Loughborough Jam walked away with heads full of ideas. Vanea’s team are already making plans to continue the development of their product and are making fast progress! Watch this space.

We’re delighted to continue to support the Service Jams and are looking forward to the next ones already. For more information and pictures of the Berlin Jam, check out the event website and for more pictures from the Loughborough Jam click here.

Annie Woodhead

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