Mark Curtis

Fjord launches annual trends report 2016

How are our devices learning from our critical micromoments? How is digital technology making luxury available for the masses like never before? And are we about to see a major shift in the mobile app landscape as it evolves from being user-controlled to proactively powering a user’s life?

These are just some of the questions tackled in Trends 2016, our annual report that shines a light on the most significant and emerging technology, design and business developments and describes how they will impact our world in the coming year.

We’ve drawn insight and inspiration from Fjord’s team of 750+ designers, developers and thought leaders to create this year’s 10 trends. They reflect what our clients are asking for, our experiences as citizens and users, and our well-informed guesses (we hope!) on the impact of emergent technology.

This year, we also identified four distinct meta themes:

Living Services Underpins Everything

In the coming year, we’ll see a continuing drive toward the goal of constantly changing services, dynamically responding to user needs and context in real time. Developments are emerging fast, both at a technology level (the rise of AI) and at the demand level (the quantified self is now a widespread liquid expectation, not just the obsession of a few).

Smaller, Faster, Flatter

Services will move toward faster delivery in smaller chunks of activity and content, enabled by the rise of platforms. The disappearance of apps into platforms is one manifestation of this; the democratization of luxury is another.

Social Change Through Digital

It’s emerging as a subject that cannot be avoided by people, companies or governments: Whether it’s in the workplace, in the home or as a concerned citizen, the urge to design for happiness is one common focus that resonates at the core of many of our trends.

Design Thinking Becomes Design Doing

Design is making huge strides, not just in business but in governments as well. We’re seeing the largest companies bring the practice of design in-house, and governments are creating entire bureaus of digital engineers. There is plenty of evidence and momentum for using design to catalyze change. The trick is not to get stuck admiring the promise, but activate the doing.

These are the new battlegrounds organizations need to understand if they hope to be leaders in the markets that are emerging in 2016.

Fjord’s Trends report is hosted here and has its own dedicated SlideShare page. You’ll also be able to follow our updates on Twitter, Facebook, LinkedIn and Instagram.

Please take the time to read, discuss and share. And let us know what you think!


Mark Curtis

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