Fjord Trends 2016: Design from within
The average lifespan of an S&P company has gone from 67 years in the 1920s to just 15 years today. The pressure to innovate has never been stronger. In 2014, $1.6 trillion was spent in R&D globally. Yet, in consumer goods, for example, research shows that more than 85 percent of the products fail. Why?
Arguably it’s harder than ever to gain sustainable differentiation from technology and business-focused innovation alone. Culture – as experienced through design-led innovation – may be the best way to claim sustainable territory, because it is so much harder to copy.
Shelley Evenson, Managing Director of Fjord Evolution, tells us more.