The entry of design into governments is coming about both as a generation of digital natives start to enter junior ministerial ranks, bringing their understanding of liquid expectations with them, and as a way of saving cost in an age (in many countries) of “austerity.” From connecting communities around a cause, addressing asymmetries of information and giving the underrepresented a voice, there has been a great leap forward in terms of how some governments are thinking about the citizen experience.

Bronwyn van der Merwe, Group Director of Fjord Australia, tells us more: