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Trends 2017: The trust pendulum is swinging

Post-truth – the word of 2016 – reflects the information overload now affecting us all. Simple facts are no longer sufficient to communicate and convince. In a world of alternative facts, echo chambers, and great political and social change, organizations have to ask themselves: what does it take to remain an authentic brand?

Bronwyn van der Merwe, Group Director at Fjord Australia, tells us how the trust pendulum is swinging and what organizations and brands must do to change how they communicate and build trust, demonstrate authenticity and build emotionally-driven relationships.

The full Fjord Trends 2017 report contains more information. Please click here for full access.

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