John Jones
Maggie Wardell

Hosting Fashion and Global Change in New York City

The Global Change Award Winners (GCA) were in New York last week for a series of events and workshops with Fjord and Accenture Teams. The Global Change Award is an innovation challenge initiated by H&M Foundation, aiming to make fashion circular.

GCA New York Innovation Week

The week of activities tapped into a wide range of teams across Accenture’s innovation, sustainability, and fashion/retail teams with the goal of catalyzing the GCA winners’ disruptive ideas. Fjord-led sessions focused on skill-building around key business topics including Business Model Canvas and the proprietary Purpose Canvas; education on sustainability and closed-loop systems; branding and communication exercises to better describe their innnovations; pitch training to refine key messaging; and ACIN-curated Store Tours for inspiration and idea generation.

The Sustainable Dress

Last winter, Accenture facilitated a round table event for GCA winners to meet CFDA designers to share their innovations, receive feedback, and explore collaboration opportunities. CFDA designer Maria Cornejo – whose brand is Zero + Maria Cornejo – met the winning team from Deakin University, Australia, and began working together to produce a dress for the GCA Gala in Stockholm.

The brand utilized Deakin’s groundbreaking, new technology to transform left over fabric from their Fall/Winter 2015 production into a colored pigment which was then used to dye the fabric for a dress worn by Vogue India Editor-at-Large, Bandana Tawari.

Deakin’s game-changing innovation in pigment technology takes waste fabrics, such as old jeans or factory off-cuts, and turns them into a fine power through a mechanical process, and with only water added, no chemicals. The pigment is added to a binder which sticks the particles to the surface of a fabric through printing or coating. This process allows huge savings on chemicals, energy and water, and is a great example of a circular approach to fabric wastage, an issue for the fashion industry.

CFDA Partnership

The teams also met with leaders from the Council of Fashion Designers of America (CFDA), another important Accenture and Fjord partnership. CFDA, H&M Foundation, Accenture and Fjord hosted a rapid-fire pitch session introducing GCA Winners,

The Innovation Showcase

The week wrapped up with a lively event at the Standard Hotel where sustainability and fashion innovators, designers and retailers all met to share stories and ideas. The event brought together many of our retail innovation partnerships to highlight innovations at the intersection of retail, technology, and sustainability to key industry players. Select companies from NYFTLXRC Labs, and GCA winners pitched their innovations to an audience of retailers, CFDA member designers, academia, and investors – facilitating new relationships between innovators and designers, technology start-ups and retailers, with Accenture as the connecting thread.

John Jones
Maggie Wardell

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