Michael Hall

Join us for the Fjord SXSW Experience

South By Southwest is always an awe-inspiring event full of interesting people, cutting-edge tech, great conversation and some fun in the sun. This year, we have our whole family together – Fjordians, our colleagues at Accenture Interactive AND our newest member, Matter Global.

Together, we’re curating a uniquely interactive experience for festival attendees through hands-on innovation, debate-sparking speakers and panels, tech-fueled parties and emerging tech bundled in never-before-seen application. It’s all about showing you new ways to live, work and play.

Check out what we have in store this year – and, please, join us if you’re in Austin! If you can’t make it, be sure to follow us on social, where our team will be on the ground documenting all of it. Look out for #LiveInnovation and #FjordTrends.

Our lineup is as follows:

Amazing Speaker Series at the Courtyard Marriott

Four Fjordians will be on stage at this year’s festival. On Sunday, March 11, we’ll be on stage starting at 9:30 a.m.

1. Fjord Trends 2018: Tension as Opportunity with Tanarra Schneider, 9:30-10:30 a.m.
Digital vs. physical, human vs. machine, speed vs. craft, traceability vs. anonymity. Across society and technology, we’re encountering polarizing opinions, ideas, and ways of doing things. How can we navigate these tensions and design for positive, long-lasting change? Join us for a discussion on seven trends we think will impact business, technology, and design in 2018 and beyond.

2. Physical Fights Back with Max Burton and a panel of experts, 11:00a.m.-12:00p.m.
Screen fatigue has set in, and our engagement with tech is moving to the IRL, 3D world. Physical spaces and products are now smart and helpful. (Hi Alexa!) Blurring into the background, they enable more natural, human interactions with digital-physical experiences. But creating this requires new “blended design” expertise that merges digital and physical product design. We’ll explore how brands can use a new design rubric to create experiences that foster deeper customer relationships.

3. Putting People at the Center of Change with Jackie Jones and Martha Cotton, 2:00-3:00p.m.
Digital disruption” is doing just that-disrupting entire industries and creating new standards for brand experience. While minding the bottom line and keeping up with emerging tech, companies shouldn’t forget their most important asset: their people! Hear how companies can rewire their organizations to create stand-out employee experiences, a customer-centric vision, and stronger collaboration across the unique disciplines and cultures they need to deliver for digital.

Fjord Live Innovation at Micheladas Restaurant
How much can a design team innovate in a weekend? In this program, festival attendees can contribute ideas to help us define a human problem that a team of Fjord designers will be challenged to solve in just 48 hours. This is a unique opportunity to experience the design and innovation process in person! We’ll be in the space on Saturday and Sunday, so please join us if you’re around!

Opening night party at Micheladas Restaurant
Friday night is SXSW’s official Opening Night Bash, where we’ll showcase our innovations and you showcase your dance moves! If you’ve been to our SXSW parties before, you know this is an event you won’t want to miss.

There’s also a slew of new tech activations you won’t want to miss. Be sure to check out the Experience Cantina all weekend at Michaladas to experience them for yourself.

Be sure to check out the full schedule of our events to see what’s happening across Accenture Interactive and Fjord.

Michael Hall

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