On the 19th and 20th of May 2014 Open Mobile Summit organized by Open Mobile Media, took place in London, bringing together technologists, retailers, manufacturers, commerce experts, and many more. The event presented an extensive timetable, which over the two days offered keynote speakers, panel discussions and networking events.
Mark Curtis, Chief Client Officer and Co-Founder of Fjord, participated in a keynote panel on the first day of the conference, on the subject of wearables. He took to the stage alongside Damien Mehers, senior software developer at Evernote, Miles Kirby, managing director at Qualcomm Ventures Europe, and moderator Helen Keegan, founder of Heroes of Mobile.
The panel covered subjects such as what the future of wearables might bring, and what is currently working in wearables today with Mark commenting: “I think the short answer to that is: Compared to where we are with smartphones, for example, not a lot. It’s still incredibly early days, and we need to recognize that.”
They also touched upon the subject of data, and how transparency about data collected will be a challenge for brands, and how getting the balance between creepy and useful will be essential.
Mark furthermore noted that there are a number of deep design challenges that must be addressed, in particular how to keep people engaged with their wearable device, as well as factoring in the context of the use.
The panel agreed that the future adaption of wearables is likely to be led by the healthcare sector, as the value in using wearables to monitor diseases is well established.
You can read more insights from day one at Open Mobile Summit here.