Did we ever tell you that the current Fjord office in Madrid used to be an art gallery? And did we ever tell you the former gallery owners are now our landladies, our neighbours in the basement and the promoters of Open Studio? Oh, yes we did.
What we haven’t told you yet is that we are sponsoring Open Studio 2013. From this Tuesday just gone until Sunday, the most important contemporary artists in Madrid, as well as the major museums of the city, open the doors of their studios for free. We are not alone in this adventure; Open Studio is also supported by the Spanish Ministry of Culture, the Government of Madrid, Banco Santander and Absolut, among others.
Surrounded by so much art (we are in the very middle of Madrid’s museum mile) and with the Open Studio office literally under our feet, it was clear to us that we’d end up involved in promoting contemporary art, in one way or another.
The first edition of Open Studio was a huge success, with over 6,000 visitors. But the attendees couldn’t easily organize their visits, access information about the artists’ studios and locate them on a map on their mobile phones.
So we designed and developed a mobile web that allows you to carry the Open Studio experience in your pocket. Go to openstudio.es from your smartphone and you’re ready to go!
It’s been a lot of fun getting involved with an initiative seeking to promote contemporary art and foster education around it.
Not only did we enjoy creating the mobile web, but we’re also getting to know some very interesting artists whose work straddles the physical and digital worlds, such as Eugenio Ampudia, Laramascoto, Daniel Canogar …
If you happen to be in Madrid from today to Sunday, do not miss the chance to discover the home of the artists and let them show you where their creative works are born!