See you at SXSW!

Lindsay Liu

This week, SXSW announced a bulk of their confirmed sessions for the 2014 SXSW Interactive Festival. Our Managing Director of Fjord Madrid, Andy Goodman, has been selected for his talk on Embeddables: The Next Evolution of Wearable Tech!

His talk will discuss what’s next in wearable technology, looking at what is in store for us with embeddable technology – and what we need to prepare for to get there.

More on Andy’s talk below, and check out the full schedule of events for what is shaping to be yet another exciting SXSW! We hope to see you in Austin this March!

Embeddables: The Next Evolution of Wearable Tech

Embeddables will have significant consequences for the delivery of digital services as monolithic screen-focused devices start to be enhanced with distributed computation. A more ambient kind of experience in which sensors capture information about us and feed that information into systems quietly working away in the background will emerge. Use in initial domains such as healthcare and fitness will extend further to information, communications, entertainment, socialising, learning, work, self-actuation. Virtually any human activity we can think of is going to be modified and amplified with an invisible mesh of data and processing that we will drift through obliviously.

We can think about these systems as mental and sensory prosthetics, increasing our knowledge, perception, and manipulation of the world around us exponentially.

Questions Answered

1. What kind of algorithms and learning systems will be needed to take complexity and strangeness away from the users of these services?

2. What kind of services that predict and even meet our needs without us having to intervene will be the ones that resonate and find an audience?

3. How will these embeddables be designed so that they blend invisibly with the body? How will we avoid looking like the Borg, or becoming socially inept once we start putting technology onto the surface and inside our bodies?

4. What is the timeline for the Embeddable revolution, and what do tech companies need to do to prepare for this future?

5. What are the new types of control mechanisms and interaction metaphors that we are collectively going to have to consider for these type of intangible interfaces? Also how their jobs as designers might be changing quite dramatically away from a visual craft to one that takes into account the other senses?

Lindsay Liu

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