SXSW17: Katrine Rau on personalisation, speed and chatbots

Fjord Family

TwentyThree: We went to SXSW to tap into the conversations on what’s next. What are the top trends marketers need to know in order to follow suit?

We had a chat with Katrine Rau, Group Director at Fjord, by the poolside at SXSW.

She summarizes what trends that will impact us going forward, personalisation being one of them, as chatbots and machine learning are technologies driving these possibilities.

Watch the interview with Katrine below, as well as the Project Next SXSW 17 video, where 19 top innovators talk VR, AI, chatbots and the evolving future of tech.

 

 

The videos were originally published by TwentyThree.net

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