The Era of Living Services
Fjord launches ground-breaking report on the next wave in the digitization of everything.
You will have heard of the Internet of Things, but how will businesses and brands use it? How will health services, transportation, insurance, utilities and security companies, for example, evolve to match our increasingly liquid demands and expectations in a world where almost everything is digitized?
These questions are answered in this ground-breaking report on the future of everyday life by Fjord, which envisages how businesses from oil companies to retailers, will create entirely new types of customer service or ways of working.
The Era of Living Services describes how brands will use the Internet of Things and powerful data analytics to create services that come to life; predicting and reacting to consumers’ changing needs and circumstances. In other words, branded services that are personalized and change in real-time for every individual wherever they are and whatever they are doing.
It looks at the effect Living Services will have on most aspects of our lives – from our homes, finances and work; to our health, shopping and the future of travel.
Most importantly, the report predicts a wholesale transition from one-size fits all services to the delivery of mass-service customization, marking a revolutionary shift in the relationship between the customer and service providers and demanding a wholesale re-appraisal of current business structures and operational relationships.
Mark Curtis, Fjord’s Chief Client Officer, describes the evolution of Living Services, the impact they will have on our lives and the technology underpinning their rise.
In the video below, Mark introduces the six main technological innovations that are paving the way for Living Services and the environments where we will see it emerge.
In this new video, Mark describes the three key things that businesses need to focus on for Living Services.