Andy Goodman

Webcast: Zero UI, the end of a screen-based world

Technology has an unfortunate habit of enslaving us. Anyone who has been scolded in a restaurant for scrolling through their Facebook feed understands this. But there is a way out through thoughtful application of human-centred service design. At Fjord, we call it Zero UI.

We have been hard at work developing a design framework to figure out the rules for designing invisible interfaces. It will require a leap of imagination, skill and learning for designer; it’s almost as big a jump as moving from the “2D” world of print design to the “3D” world of web design. Now instead of linear flows with a defined set of actions and outcomes, we must start to think in “4D” as we orchestrate and choreograph scenarios in which the actor can do just about anything in any direction. Designers will now need to take an interest in biology, psychology, data analytics, computer vision, audio design as well as perhaps architecture and physics. Quite a list. We may need to start designing with spreadsheets rather than Photoshop.

If we crack this, though, we may be able to start designing elegant, frictionless services that push screens to the background and allow us to actually converse with the people sitting next to us and to really look again at the magnificent cities we live in the and the sublime landscapes we travel through.

In this webcast with O’Reilly Media, Andy Goodman explores the design framework for Zero UI and the rules for designing invisible interfaces as well as what it will mean to live alongside or even “inside” them. Zero UI will not be limited to personal devices but will extend to homes, entire cities, even environments and ecosystems, and as a result have a massive impact on society as a whole.

Click here to watch.

Andy Goodman

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