Abbie Walsh

Managing Director, UK and Ireland

Abbie Walsh

Abbie Walsh is a service design pioneer, driven by an unshakable belief in human-centred design. Having been a DJ and a journalist at moments in her colourful career, Abbie’s extensive design experience has seen her take a leading role designing services that have changed the way we live (including the BBC iPlayer).

Her unremitting curiosity around progress in the design industry exposes Abbie to examples of ground-breaking work that fuel her quest for innovation. She has high expectations of the breadth of challenges designers can solve, and is fascinated to see how they wield their craft to design human-centric solutions. Abbie’s passionate about the social, ethical and educational challenges that digital presents – particularly relating to how children can safely engage with and experience the digital world. At Fjord, Abbie looks through complexity to articulate new ways of thinking that enable her and her teams to imagine the future, and design the products and services we’ll all come to rely on. She oversees Fjord UK, leads key clients through their digital transformation journeys, and fulfils a global and regional remit to mentor leaders. Abbie is a strong voice for diversity within Fjord – an essential step towards tackling unconscious bias in design.

Abbie was a juror for the D&AD Awards 2018, and one of Creative Review’s top fifty creative leaders of 2018. Among her awards, Abbie was voted one of the Drum’s 2017 Digerati – the top 100 people in the digital industry – and was shortlisted for Business Leader of the Year 2018 by the Women in IT awards.

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