Hong Kong

Amy Ip

Group Director, Hong Kong

Amy Ip

As Group Director, Amy serves as the leader of our Hong Kong studio, where she is continuously seeking out opportunities to get out of her comfort zone, branch out and gain new skills and perspectives by working with interdisciplinary teams.

Amy draws on 15 years of experience in creatively and diligently bringing ideas to life as a designer. Before joining Fjord, she cut her teeth and honed her skills working on social networking projects and mobile games, in marketing design and with startups. She has served as a Chairwoman and Advisor for the Tencent Design Committee, and she has a strong history of collaborating with and working for global companies, including Microsoft in the States and Yahoo! in Hong Kong — just to name a few. 
Amy has a Master’s Degree in Interaction Design from Carnegie Mellon University (USA) and a Bachelor’s Degree in Information and Decision Systems. However, despite her strong academic background and impressive work experience, there’s one thing she still struggles with: how to peel an apple the proper way. (We think it’s a solid trade-off.)

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