Andy Polaine

Regional Design Director, Asia-Pacific

Andy Polaine

As Regional Design Director for APAC, Andy provides clients with strategic input and insights, and specializes in design and innovation leadership, project strategy, workshop development and facilitation, creative collaboration and co-design. In this region, he also heads up Fjord Evolution, which helps clients and studios develop their own capabilities for design and innovation.

Andy has 24 years of collaboration with clients across a range of industries, including finance, insurance, telecommunications, automotive, media, design and education, and has been involved in interaction design since the early 90s, when he co-founded award-winning media group, Antirom, in London. He holds a PhD from the University of Technology, Sydney and is a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce, as well as the author of 160+ articles and co-author of the book, Service Design: From Insight to Implementation.

When Andy isn’t writing or working, he’s busy adding design books to his “ridiculous” collection, (attempting) to practice Iyengar Yoga, and playing the saxophone and piano. You can also find frequently him lending his views and voice to Fjord Fika, our design podcast.


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