Baiju Shah believes in the fusion of creativity and science as the recipe for breakthroughs. This is not a surprise given the influence of his parents – an artist and an engineer. As Fjord’s Co-Lead, Baiju drives the global business vision and strategy and is responsible for Fjord’s business outcomes.
Baiju is one of the founders of Accenture Interactive and pairs his role at Fjord with responsibility for Accenture Interactive’s growth and innovation strategy. Recognizing the rising importance of design to business and society, he conceived and led the acquisition of Fjord, placing design firmly at the heart of Accenture Interactive.
Through his career, Baiju has traversed technology innovation, business strategy and venturing, marketing, and design. While seemingly divergent, Baiju is passionate about the need to bring these disciplines together in order to unleash disruptive strategies, rally organizational change and deliver innovative ways to delight customers. He works across industries to reimagine and shape some of the top brands’ strategies and new service offerings.
Baiju has received several patents and his market perspectives have been featured in Wired, Forbes, MIT’s Sloan Management Review and BusinessWeek. Baiju earned an MBA from the Kellogg School of Management and a B.S. in Computer Science with Highest Honors from the University of Illinois.
He exercises his passion for design on a personal level too, using his home as a canvas for interior design and photography. Baiju lives in Chicago with his wife and two boys, who think Fjord should make chocolates rather than breakthrough design experiences.