New York

Élida Cruz

Group Director, New York

Élida Cruz

Élida loves solving problems. She’s spent the last 20+ years motivating people to work together, develop new ideas, and deliver great work – all in the service of solving problems for clients and their customers.

As Group Director for the New York studio, Élida is responsible for guiding growth and innovation. She thrives at the intersection of design and business operations and believes that a smooth-running ship, with a focus on people, provides the best platform to reach and develop groundbreaking customer insights, exceptional client satisfaction, and outstanding delivery.

Prior to her current role, she was Fjord’s global strategic operations lead, responsible for driving Fjord’s next generation of growth and strategy initiatives and defining the framework for exploring new ideas and maturing capabilities across our studios.

During her career, Élida has helped some of the best innovation and design firms thrive. Prior to joining Fjord, Élida led program management at Frog. She has also been a program management and operations lead at Razorfish, Organic, and DraftFCB.

When Élida is not leading teams and improving operations, she’s chasing after her son, Tavo, cooking old family recipes and singing karaoke.

Other Team Members