Élida Cruz

Global Strategic Operations

Élida Cruz

Élida loves solving problems. She’s spent the last 20+ years motivating people to work together, develop new ideas, and deliver great work – all in the service of solving problems for clients and their customers. As global strategic operations lead, Élida drives Fjord’s next generation of growth and strategy initiatives, laying the groundwork to enable innovation through a structured process. Focused on defining the framework for exploring new ideas and maturing capabilities across our studios that combines agility and fluidity with accountability and clarity.

Élida thrives at the intersection of design and business operations. She believes that a smooth-running ship, with a focus on people, provides the best platform to reach and develop ground-breaking customer insights, exceptional client satisfaction, and outstanding delivery.

During her career, Élida has helped some of the best innovation and design firms thrive. Prior to joining Fjord, Élida led program management at Frog. She has also been a program management and operations lead at Razorfish, Organic, and DraftFCB.

When Élida is not leading teams and improving operations, she’s chasing after her son Tavo, cooking old family recipes, and singing karaoke.

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