Group Director, Hong Kong
Iñaki Amate loves exploring, travelling and overcoming big challenges. That is why he probably chose to join Fjord over 10 years ago to lead the Helsinki studio and helped to build over six studios globally.
Iñaki uses design methodology and business strategy to drive the digital transformation in the telecommunication, media, financial services or transportation industries. He was the driver of transformation programs at Nokia, Telefonica, Ericsson, Turkcell, Garanti, BBVA or Etisalat.
Iñaki has over 15 years of experience in the Digital and Internet industry and is a thought leader in the Service Design domain having spoken at multiple conferences and events.
Currently Iñaki leads the set up of Fjord in Asia from the Fjord Hong Kong studio.