Group Director, Austin
Michael is proud of the exceptional craft and talented people at Fjord Austin, which he leads with passion. Michael and his team are known for challenging convention, designing and delivering signature digital experiences, and creating digital products of great consequence for a range of world-leading brands.
Michael instills servant leadership business practices across the studio by developing other leaders, building trusting teams, and achieving results across all capabilities: service design, digital product creation, development, quality assurance, operations, PMO, and emerging technologies including artificial intelligence, and augmented and virtual reality. Before Michael took the reins at the studio, he was VP of Client Services, and he still enjoys being personally involved in several of the key client engagements.
Michael says he “somehow escaped” college with an engineering degree from Texas A&M University. He began his career in Ernst & Young’s Media & Entertainment practice, from which he launched a career in Los Angeles as an independent producer and narrative designer at Haymaker Entertainment. Michael’s narrative design and video game production experience fuelled his entry into digital product design and delivery.
Outside of the studio, he partners with his brilliant and beautiful wife of 15 years to wrangle their two warrior princess daughters. Michael is passionate about quality time with friends and family, and watching well-crafted television and movies. In his free time, he works on his screenplays and children’s books with his girls.