Founder and Global Co-Lead
Olof Schybergson is the CEO of Fjord, the global leader in design and innovation. He is an internationally recognized domain expert and thought leader.
Olof is passionate about elegant simplicity and its power to solve challenges, big or small. As CEO, Olof is responsible for driving Fjord’s global design vision and direction. He is responsible for building an environment that brings the world’s best talent together to solve big, challenging problems elegantly and simply. As part of this, he works with leaders of large firms to shape their vision and direction.
A designer by training, Olof has now worked in digital for more than 20 years. To this day, he holds the same beliefs that drove him to found Fjord in 2001 with two other industry leaders: digital will continue to change the world, and design will re-imagine experiences and services that are central in people’s lives.
From the early days, Fjord was a pioneer in design and innovation. Olof has worked with many of the world’s leading brands, including the BBC, Telefónica, Citibank, PayPal, and Adidas. Strong and trusting relationships with clients has been core to the success of Fjord, and something that Olof is passionate about.
A pioneer and a visionary, Olof continues to drive creativity and innovation at Fjord, always with an eye toward the future of the industry. Olof is a well-respected trend spotter and contributor to global publications including The Guardian, Fast Company, Fortune, Harvard Business Review, and WIRED, among others. A frequent speaker at global conferences and events, his recent appearances include Forrester’s Customer Experience Forum, mHealth Summit, the CMO Collective and Fortune Brainstorm Tech.
By now, both Olof’s accent and identity is confused. As a rare Swedish-speaking Finn that has spent most of his adult life living in London and New York, he has also spent significant time working with clients across five continents and in numerous languages. After five years in New York, Olof recently moved back to London where he resides with his family.